The green tick, the Official Business Account badge, signals that WhatsApp has verified your business, and customers trust it. Naturally, businesses want to know what it costs, whether they qualify, and how to get it. Here is a clear answer on the green tick's cost, eligibility and application in 2026.
Does the green tick cost money?
You cannot buy the green tick. It is granted by Meta based on your brand's notability and compliance, not paid for directly. There is no official fee to apply, though you need a verified WhatsApp Business API setup to be considered.
Who is eligible
Meta weighs several factors when deciding.
- Notability: is your brand recognised, with external coverage and presence.
- Authenticity: a real, verifiable business.
- Compliance: good standing with WhatsApp's policies.
- A verified display name consistent with your brand.
How to apply
Verification is requested through your WhatsApp Business setup, and a strong, consistent profile improves your odds. Our green tick guide walks through the full path, including display name best practices.
What if you are declined
Many businesses are not granted the tick on the first try, often due to limited notability. Building genuine presence and brand coverage over time strengthens your case, and you can re-apply.
The tick is not everything
A verified display name and a trustworthy, responsive presence build customer confidence even without the badge. Keep your profile strong and your messaging compliant per policy, and the green tick becomes a bonus, not a prerequisite, for success on WhatsApp.
Frequently asked questions
How much does the WhatsApp green tick cost?
You cannot buy it, and there is no official fee to apply. The green tick is granted by Meta based on your brand's notability, authenticity and compliance, not paid for directly, though you need a verified Business API setup to be considered.
Who is eligible for the green tick?
Meta weighs notability (a recognised brand with external coverage), authenticity, policy compliance, and a verified display name consistent with your brand. Notability is often the deciding factor for whether it is granted.
How do I apply for the green tick?
Verification is requested through your WhatsApp Business setup, and a strong, consistent profile improves your chances. Follow display name best practices and keep your account compliant to strengthen your application.
What if my green tick request is declined?
Many businesses are declined initially, usually due to limited notability. Build genuine brand presence and external coverage over time, keep your profile and messaging strong, and re-apply, the badge is not required to succeed on WhatsApp.
Build trust on WhatsApp. Read the green tick guide or start with WapBlaster.