WhatsApp is no longer just a support channel. With catalog and commerce features you can showcase products, share carts and take orders without sending customers to a separate website. Here is how to sell directly in chat in 2026.
What is a WhatsApp catalog
A WhatsApp catalog is a mobile storefront inside your business profile. Each item has an image, price, description and product link, so customers can browse and add products to a cart during the conversation.
Why sell inside WhatsApp
- Fewer clicks between interest and purchase means higher conversion.
- Customers stay in a familiar app instead of loading a slow website.
- Product messages and carts keep the whole buying journey in one thread.
- It pairs perfectly with click-to-WhatsApp ads and broadcast campaigns.
How to set up catalog and commerce
- Verify your business on the WhatsApp Business Platform.
- Add products to your catalog with clear photos, prices and descriptions.
- Enable cart so customers can select multiple items in one order.
- Connect a payment or checkout link to complete the sale.
- Use automated replies to answer product questions instantly.
Tips to convert more
Keep your best sellers near the top, update stock regularly, and use short product messages in campaigns. Always confirm orders and offer help so buyers feel confident.
How WapBlaster helps
WapBlaster lets you manage your catalog, share products in campaigns and automate order replies from one dashboard. Start selling in chat on the WapBlaster platform.