A broadcast only works if the message is worth reading. The best way to write good ones is to start from proven patterns and adapt them to your business. Here are WhatsApp broadcast message examples across the most common goals, plus the simple rules that keep broadcasts welcome instead of annoying.
Offer and sale broadcasts
- "{name}, our sale is live, up to 40% off for 48 hours. Shop now."
- "Early access just for you: new collection drops today. Take a look."
- "Your favourite is back in stock. Grab it before it sells out again."
Update and reminder broadcasts
- "Heads up {name}, our hours change this festive week. Here are the details."
- "Reminder: your plan renews on {date}. Renew in one tap here."
- "New feature alert, here is what is now available and how to use it."
Event and seasonal broadcasts
- "You are invited, join our live demo this Friday. Reserve your spot."
- "Festive wishes from our team, and a little gift inside for you."
Re-engagement broadcasts
- "We miss you {name}, here is something new we think you will love."
- "It has been a while, here is 10% off to welcome you back."
Pair these with the tactics in our campaign strategy guide.
Rules that keep broadcasts welcome
- Send only to opted-in contacts and honour opt-outs per policy.
- Segment so each group gets relevant messages.
- Personalise with variables and keep one clear CTA.
- Respect frequency to protect your number quality.
Frequently asked questions
What should I write in a WhatsApp broadcast?
Start from proven patterns for your goal, offers, updates, reminders, events or re-engagement, then personalise and keep one clear call to action. Lead with a relevant value and keep the tone friendly rather than pushy.
Can you give WhatsApp broadcast examples?
Yes. For offers: "our sale is live, up to 40% off for 48 hours." For updates: "your plan renews on {date}, renew in one tap." For re-engagement: "we miss you, here is something new." Adapt each to your brand.
How do I keep broadcasts from annoying people?
Send only to opted-in contacts, segment so messages are relevant, keep one clear CTA, respect sensible frequency, and honour opt-outs. Relevant, well-timed broadcasts are welcome; irrelevant blasts get muted and reported.
How often should I send broadcasts?
There is no single number; it depends on relevance and message type. Keep every broadcast useful, watch opt-outs and read rates, and reduce frequency if they climb. Relevance matters far more than raw frequency.
Broadcast messages people read. See WapBlaster broadcasts or start free.